Branding


In order to ensure consistency between all IFSC Events and showcase event’s key stakeholders, the IFSC has defined the Event Branding guidelines, into the same document. 

Main event’s key stakeholders are:   
•   The IFSC
•   The Event Organiser
•   IFSC Sponsors
•   Event Organiser’s Sponsors  

With specific regards to the Olympic Qualifying Event, the IFSC is going to design a unique Graphic Charter, to maximise the value of the event. The space allocation is regulated by the Event Branding document, but the design will be different. 

The Event Organiser shall sent to the IFSC all the EO sponsors logo, as for the Global Timeline.  The IFSC is the responsible body to design the Graphic Charter of the event. A deposit of 1500 € shall be paid by the Event Organiser to the IFSC at the signature of this Agreement. This deposit will be returned to the organisers if the material included into the Event Branding is correctly produced and fully displayed during the event. 

It is responsibility of the Event Organiser to ensure the printing of all the elements described into the Event Branding document, and to borne the costs associated to it. 

Additional materials can be produced by the Event Organiser. These additional materials will be in line with the Event Branding and be validated by the IFSC prior to the Event. No other documents than the ones validated by the IFSC can be used on the Event.

In case the Event Organiser does not provide the required information in due time and/or does not use the proper and validated materials during the event, the IFSC will apply a sanction as for "other expenses" section.  

 

 

Event Logo

The IFSC will desing a specific OQE Event Logo and send it to the Event Organiser by April 2019. 



Venue Branding

The Event Organiser shall arrange the venue (meaning outside the FOP) to ensure an optimal visibility of the main stakeholders:

  • the IFSC
  • the Event Organiser
  • the IFSC sponsors
  • the Event Organiser’s sponsors

The Event Organiser shall produce and display specific branded materials (for example: beach flags, signage, vertical banners, roll-up banners, tents 3mx3m…) at following key places:

  • Entrance/lobby
  • Welcome desk
  • Hospitality zone
  • Press office
  • Access to the FOP

It is the responsibility of the Event Organiser to make sure that branded materials are produced on time and displayed properly. The design of the branded materials will be sent and validated by the IFSC prior to the Event, according to the Global Timeline.

Advertising space in the venue shall be shared between all the IFSC and the Event Organiser and be validated by the IFSC prior to the Event.

 

Promotion on Video Board

During each round of competition (approx. 5 minutes before the competition starts until the ceremony podium), the IFSC webcast will be displayed on the Video Board. Outside the rounds of competition, the Event Organiser should display the following content (but not limited to):

• Footage of the event (replays, slow motion, interviews…)
• IFSC logo
• Event Organiser logo
• Event Logo
• IFSC sponsors ads  - maximal length: 30 seconds per sponsor
• Event Organiser’s sponsors ads - maximal length: 30 seconds per sponsor
• IFSC institutional videos
• Event Organiser’s institutional videos

An additional screen (Score Board) should show the current ranking of the Event. Please check the section Audience Area for more details