Branding


Branding

JMSCA is responsible to design the Graphic Charter of the event, but each material must be validated by the IFSC for approval. 

Adaptation of the Graphic Charter means inclusion of (but not limited to) 

1.  Event Organiser logos

2.  Event logo

3.  Event name

4.  Translation into national or required language

It is responsibility of the Event Organiser to ensure the printing of all the Graphic Charter and FOP design elements validated by the IFSC, and to borne the costs associated to it. 

In Case the Event Organiser does not use the proper and validated materials during the event, the IFSC will apply a sanction as for other expenses section.  



Event Logo

The IFSC provides the Event logo for the 2019 World Championships, to be used on all the promotional materials.

 

Event Name

The event will use the following name: “IFSC Climbing World Championships" – "Lead, Boulder, Speed and Combined " “Hachioji” 2019”.

 

 

Venue Branding

The Event Organiser shall arrange the venue (meaning outside the FOP) to ensure an optimal visibility of the main stakeholders:

  • the IFSC
  • the Event Organiser
  • the IFSC sponsors

The Event Organiser shall produce and display specific branded materials (for example: beach flags, signage, vertical banners, roll-up banners, tents 3mx3m…) at following key places:

  • Entrance/lobby
  • Welcome desk
  • Hospitality zone
  • Press office
  • Access to the FOP

It is the responsibility of the Event Organiser to make sure that branded materials are produced on time and displayed properly. The design of the branded materials will be sent and validated by the IFSC prior to the Event, according to the Global Timeline.

Advertising space in the venue shall be shared between all the IFSC and the Event Organiser and be validated by the IFSC prior to the Event.

 

Promotion on Video Board

During each round of competition (approx. 5 minutes before the competition starts until the ceremony podium), the IFSC webcast will be displayed on the Video Board. Outside the rounds of competition, the Event Organiser should display the following content (but not limited to):

• Footage of the event (replays, slow motion, interviews…)
• IFSC logo
• Event Logo
• IFSC sponsors ads  - maximal length: 30 seconds per sponsor
• IFSC institutional videos
• Event Organiser’s institutional videos

An additional screen (Score Board) should show the current ranking of the Event. Please check the section Audience Area for more details