Event Branding


2020 Event Branding document

To support the Event Organiser in achieving consistent branding on events, the IFSC designed a 2020 Event Branding document. This document contains the Graphic Charter and Field Of Play design (FOP). It shall be strictly followed by the Event Organiser.

The IFSC will design the Graphic Charter of each event on behalf of each Event Organiser. Process will be as follows:

  1. The IFSC will send the EO a spreadsheet to be filled out with all the necessary information
  2. The EO will fill out the matrix and send it back to the IFSC with all the EO sponsors logos in .ai format
  3. The IFSC will design the poster and send it to the EO and the IFSC sponsors for validation
  4. Once the poster is validated and ready for printing, the IFSC will design all the other elements of the graphic charter and send them to the EO and the IFSC sponsors for validation
  5. Once the elements are validated by the EO and the IFSC, the EO can proceed with the production

Design and printing of the branded materials are according to the Global Timeline. It is responsibility of the Event Organiser to ensure the printing of all the elements described into the Event Branding document, and to borne the costs associated to it. 


Additional Branding

Additional materials can be designed either by the IFSC or the Event Organiser and printed/displayed by the Event Organiser. These additional materials will be in line with the 2020 Event Branding, giving equal visibility to IFSC and Event Organiser partners. If not designed by the IFSC, these additional materials will be obligatorily sent to the IFSC for validation prior to the Event. No other documents than the ones validated by the IFSC can be used on the Event.

It is the responsibility of the Event Organiser to make sure that branded materials are produced on time and displayed properly. The design of the branded materials will be sent and validated by the IFSC prior to the Event, according to the Global Timeline.

Globally, the Event Organiser shall arrange the venue (meaning outside the FOP) to ensure an optimal visibility of the main stakeholders:

  • the IFSC
  • the Event Organiser
  • the IFSC sponsors
  • the Event Organiser’s sponsors
Special attention will be given to:
  • Entrance/lobby
  • Welcome desk
  • Hospitality zone
  • Press office
  • Access to the FOP


Event Logo

The IFSC provides an Event logo for each World Cup to be used on all the promotional materials.

In order to develop an eco-friendly behavior and reduce costs, the Event Organiser may request to use the Event Logo without the date. In such case, the Event Organiser will seek the agreement of the IFSC.


Event Name

The World Cups will use the same wording: “IFSC Climbing World Cup" – "Discipline(s)" “City” Year”. 


Promotion on Video Board

During each round of competition (approx. 5 minutes before the competition starts until the ceremony podium), the IFSC webcast will be displayed on the Video Board. Outside the rounds of competition, the Event Organiser should display the following content (but not limited to): 

  • Footage of the event (replays, slow motion, interviews…)
  • IFSC logo
  • Event Organiser logo
  • Event Logo
  • IFSC sponsors ads - maximal length: 30 seconds per sponsor
  • Event Organiser’s sponsors ads - maximal length: 30 seconds per sponsor
  • IFSC institutional videos
  • Event Organiser’s institutional videos

An additional screen (Score Board) should show the current ranking of the Event. Please check the section Front of House for more details