Together with the Event Organiser, the IFSC must ensure that climbing competitions are ideal communication platforms for commercial sponsors. All commercial sponsors shall be displayed in accordance with the WCH Event Branding, which will be released by the IFSC at the beginning of 2021.
Taking this into consideration, the Event Organiser will pay particular attention to the following points:
As the owner of the event rights, the IFSC will guarantee each of its sponsors visibility/presence on its events through, among others, logo placement, gobos, videos, booths, animations, etc. The implementation of these rights will not generate any additional costs to the IFSC or its sponsor(s).
In order to maximize the viability of IFSC events, IFSC aims to implement exclusive sponsorship categories for both sides.
1. IFSC will have exclusivity in the following categories (already in contract ):
2. IFSC will have exclusivity in the following categories (potential sponsors):
The engagement of tobacco and alcohol companies as sponsors (brands above 20 percentage alcohol) is not permitted by the IFSC for any Event.
List of IFSC Sponsors for 2021 (as of November 2020 - will evolve)
The sponsors below are NOT subject to exclusivity on the Event:
If any, IFSC time keeping sponsor has priority in the advertising on the countdown clock. The surface of the logo shall be maximum equal to the clock surface, wherever the clock is displayed (wall, giant screen...). The Countdown Clock should be located visible to the spectators and camera crew (either broadcasters and/or webcast crew).
Event Organiser’s sponsors promotion on IFSC Live Webcasting:
The IFSC retains all marketing rights connected to the Webcasting of Events (advertising space, clips and other), as well as related revenues. However, the Event Organiser will be permitted to have the sponsors of their choice shown on the Live streaming. The Event Organiser's sponsors logos (maximum 5) will be inserted on the generic logo board of Live Webcasting production to be displayed at the beginning of the Live Webcasting. All Event Organiser's sponsors logos must be sent to IFSC in high-resolution electronic format before the event, refer to Global Timeline.
Gobos on the walls:
Both the Event Organiser and the IFSC can use gobos to display sponsors logos on the wall. However, it should not interfere with the athletes on the wall and thus can only be used when there is no athlete on the surface.