International event promotion


Press releases and other press information 

The IFSC provides information about the World Cup on worldwide. While the IFSC writes and distributes Press Releases related to all World Cups, it requires accurate and prompt information from the Event Organiser to do so. 

Specifically, the IFSC will issue a Press Release both before and after the World Cup. The IFSC will send these Press Releases to its international media database and to all National Federations. The National Federations will then be able to translate them and send them to their national medias.

Following the World Cup, IFSC will send the Event Organiser an international press review compiled via an online platform. In order to have a complete international press review, the Event Organiser will send to the IFSC all information about national coverage and national press clippings (with digital copies) related to the World Cup.

 

IFSC Photographer

An IFSC official Photographer will be in attendance at each World Cup.

The pictures will be displayed on IFSC communication platforms (website, social media) with a free access to journalists for editorial use related to the World Cup only. The pictures will be available on the IFSC Flicker page following the competition. 

If the Event Organiser wishes to use these pictures for any other purpose, it will seek the permission of the IFSC in advance

The IFSC official Photographer benefits from additional rights allowing her/him to take pictures at the bottom of the wall (receiving stage) and to operate from the top of the wall if she/he fully secured.



IFSC Video Production (Webcasting) Crew

The IFSC Video Production Crew is responsible for the LIVE streaming of events, the creation of replays, highlights and overviews as well as short features. 

Each LIVE broadcast and replay will show a short clip featuring footage of the host area or city. 

To ensure that the IFSC Video Production Crew will be able to complete their work, the Event Organiser is required to provide professional camera men and additional material, included on the Webcasting Manual. As well as specific facilities described on section "IFSC webcasting crew area". 

For more information on the rights pertaining to the Web broadcasting content please see here



IFSC digital media

The IFSC will communicate before, during, and after the World Cups on its website and its social media. In order to do this effectively, the IFSC requires the Event Organiser to provide information before the beginning of the event. At a minimum, this should include:

Adjusted Web Banners as per the IFSC Graphic Charter

World Cup Infosheet

National event website address 

Any relevant social media platform names (Facebook, Twitter, Instagram as applicable) 

Also appreciated would be:

•         Short presentation of the event

•         Press releases sent to national media

•         Official teaser video of the event

•         Pictures of the ongoing preparation

•         Communication about promotional activity (copied in on PRs, social media posts)



IFSC Marketing Report

The IFSC provides a Marketing Report after each World Cup. This Report aims at providing detailed information on the international promotion of the Event including statistics on social media, media, webcasting, broadcasting, branding, etc. It also helps to provide relevant information to current and potential sponsors.