Branding


In order to ensure consistency between all IFSC World Cups and showcase event’s key stakeholders, the IFSC has defined the following - branding guidelines: 
- Event Branding

Main event’s key stakeholders are:

   The IFSC 

   The Event Organiser 

   IFSC Sponsors

   Event Organiser’s Sponsors 

 

Event Logo

The IFSC provides an Event logo for each World Cup to be used on all the promotional materials.

For certain materials, and in order to reduce costs, the Event Organiser may request to use the Event Logo without the date. In such case, the Event Organiser will seek the agreement of the IFSC.

 

Event Name

The World Cups will use the same wording: “IFSC Climbing World Cup" – "Discipline(s)" “City” Year”.



IFSC Event Branding - Graphic Charter

To support Event Organiser in achieving consistent branding on events, the IFSC designed an Event Graphic Charter. This Event Graphic Charter shall be strictly followed by the Event Organiser.

Adaptation of the Event Graphic Charter means inclusion of (but not limited to, refer to details in the Event Branding):

         Event Organiser logos

         Event Organiser sponsors logos

         Event logo

         Event name

         Translation into national or required language

All the documents shall be sent to the IFSC for validation, see the Global Timeline.  A deposit of 1500 € shall be paid by the Event Organiser to the IFSC at the signature of this Agreement. This deposit will be returned to the organisers if the documents are received and validated by the IFSC in due time and fully displayed during the event. 

Additional materials can be produced by the Event Organiser. These additional materials will be in line with the Event Branding and be validated by the IFSC prior to the Event. No other documents than the ones validated by the IFSC can be used on the Event.

In case of impossibility to produce the Graphic Charter for the Event Organiser, the IFSC will adapt the Event Graphic Charter to the event specificities and put it at the disposal of the Event Organiser for use and printing. A fee of 1300 € shall be subject to this work and to be borne by the Event Organiser (as for other expenses section).

In Case the Event Organiser does not provide the required information in due time and/or does not use the proper and validated materials during the event, the IFSC will apply a sanction as for other expenses section.  

 


Field of Play Design

The standardised FOP for World cups is a document representing entirely and in a sufficient manner the Field of Play and comprising the equipment with its position and relevant branding. It has to be read in conjunction with the IFSC Graphic Charter, inside the Event Branding document, in order to get a full information on IFSC World Cups branding.

 

Venue Branding

The Event Organiser shall arrange the venue (meaning outside the FOP) to ensure an optimal visibility of the main stakeholders:

  • the IFSC
  • the Event Organiser
  • the IFSC sponsors
  • the Event Organiser’s sponsors

The Event Organiser shall produce and display specific branded materials (for example: beach flags, signage, vertical banners, roll-up banners, tents 3mx3m…) at following key places:

  • Entrance/lobby
  • Welcome desk
  • Hospitality zone
  • Press office
  • Access to the FOP

It is the responsibility of the Event Organiser to make sure that branded materials are produced on time and displayed properly. The design of the branded materials will be sent and validated by the IFSC prior to the Event, according to the Global Timeline.

Advertising space in the venue shall be shared between all the IFSC and the Event Organiser and be validated by the IFSC prior to the Event.

 

Promotion on Video Board

During each round of competition (approx. 5 minutes before the competition starts until the ceremony podium), the IFSC webcast will be displayed on the Video Board. Outside the rounds of competition, the Event Organiser should display the following content (but not limited to):

• Footage of the event (replays, slow motion, interviews…)
• IFSC logo
• Event Organiser logo
• Event Logo
• IFSC sponsors ads  - maximal length: 30 seconds per sponsor
• Event Organiser’s sponsors ads - maximal length: 30 seconds per sponsor
• IFSC institutional videos
• Event Organiser’s institutional videos

An additional screen (Score Board) should show the current ranking of the Event. Please check the section Audience Area for more details